Naima Morelli

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Tag "How to"

book
I’m a big fan of reading how writers organize their research and how they put their books together. I figured it would be interesting to detail the way I’m working at my new book on young artists in Singapore. In this post I’ll walk you through the first few stages from the preliminary research to the first draft.

First phase: preliminary research.  I read articles about Singapore art scene and books on Singapore urbanism, political and economical situation. I interviewed Lee Wen when he was in Rome, I met up with Italian artists who went to Singapore on a residency, and talked to a couple of Singaporean curators visiting Italy, included Paul Khoo. I stayed two weeks in Paris for the Singapour en France event, composed by the Paris Art Fair and the exhibition “Secret Archipelago”. In both case I interviewed artists, curators and gallery owners. Back home, I talked with via skype to other Singaporean artists, mainly for magazine articles. Finally, I went to Milan to visit the exhibition “Bright S’pore” at Primo Marella gallery and saw some works in person.

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1ff

There is a mesmerizing Patti Smith’s song I used to listen to when I was in my teens. It’s called “Land” and tells – in a very surreal way – the story of this guy called Johnny. Since the chord progression wasn’t too complicatedly, I quickly learned to play it on the guitar. There was a particular line that made me pretty excited when I sang it. It was “I hold the key to the sea of possibilities”.

When I was seventeen I had a number of small abilities, but very little how-to knowledge.
My guitar practice alone branched off into my folk Neapolitan repertoire, my intimate Carla Bruni-like songs and my love for punk rock. These three aesthetics were not conflicting to me. That was confirmed by reading on a magazine that Norah Jones also had a punk band. I thought, if she does it, why I shouldn’t? (Well, if you have ever heard me singing and playing, the answer is pretty straightforward).

Way before I would learn the position for a E chord, I was making been comic books. Since I was born, I have never stopped drawing and creating stories. As often happens, I started making comic books since I was in high school and my school mates were my first readers. Never in my life I considered to stop that. Then of course, there was the writing. I was that annoying kid asked by the teacher to stand up and read her essay out loud. I didn’t really like to do that, mostly because my pulp Tarantino-confronts-Romero-on-the-theme-of-abortion like essays were meant to be read with a little verve. Which I completely lacked of . Anyways, at eighteen I started writing for an art magazine and a number of rock and general publications. Around the same time, I started covering every blank spot I could find in the city with graffiti. Man, that was real fun!

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howto2

I just came back from my 32nd interview for my reportage in Australia, so I finally feel like I can tell my opinion about how to interview an artist.

The first thing you have to do is obviously contact the artist and you usually do that through her/his mail on her/his personal website.
The first mail has to be a quite formal style, without exaggerating though.
You have to be short and clear, explaining the artist why you want to interview her/ him and what aspects of her/his work are you interested in.
If your interview is part of a bigger project, like a reportage, spend a few words to inform the artist about it.
Don’t forget to explain her/him if this is your own project or if you are working for a magazine.
In this last case it would be nice to put a link to the website of your magazine, so the artist can have a look.
Put also your own website or blog in the signature, along with your personal page on a web magazine that hosts your work, if you have one.
That would give you credibility and would also give the artist the possibility to take a peek at your style and at the kind of articles you usually write.
The next mails would probably me more informal. At this point you can get rid of all the links in your signature, the “best” and “regards” and sign with just your given name.

In your second mail you can suggest the artist a place where you can have the interview.
The most common places are the artist’s studio, a nice and quite café, the space where the artist has currently a show or the gallery that represents him.
Give options to the artist. To meet her/him in his studio would be ideal – you can guess much more from the artist’s natural habitat than from outcomes of a simple conversation.
Of course, you can suggest to meet in the studio, but not all the artists have one and not everyone is happy to let a suspicious journalist or art critic in. If the artist tells you that his studio is empty or messy at moment, just don’t bother. Above all don’t insist.

If you are doing the interview in your own city, you probably would know the most quiet and suitable cafe for an interview. If you are abroad don’t be shy, just ask the artist if he knows a nice cafe to meet.
The choice would probably tell you something about the artist lifestyle and tastes.
In any case discover new places in a new city is always exciting.

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Extreme case: let’s say you are an art journalist doing a reportage in a remote third world country.
You do all the research, you use all the common sense and you even follow some “how to” on the internet.
Even then, you could find yourself in a difficult situation like: I fixed one month in advance an interview with artist Pinco tomorrow. But I just meet artist Pallino and I can interview him only tomorrow, because he leaves the day after tomorrow. A rapid check to your mailbox and… crap! The artist Pollaiolo wants to anticipate his interview…apparently he is free only tomorrow!
So, let’s make the point. We have three interviews to prepare in one single day.
And you wake up late today too!

Don’t cancel an interview. Don’t even think about it.
To cancel an interview is bad. It’s always bad.
I did that just two times and each time a dire calamity had struck me.
The first time my boyfriend threw me out of our house, the second time a crater suddenly opened in the ground devouring my beloved kitten.
So don’t do that. Seriously.

What you can do is forget about the tan today, ignore the heat and the shining sun and sit in front of your computer.
Now all your efforts will be concentrated on doing an accurate research and at the same time get all the work done as fast as possible.
I usually use the following method.

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artreportage

I just come back from Perth, Western Australia. I was there for a reportage about the local contemporary art scene.
Before leaving I wrote this list to clarify my own ideas and to see what I learnt from my mistakes.
Maybe someone else could find it useful too.

“To be an art reporter is fun, but if you don’t plan everything in the details it can be very stressing.
If you are lucky someone, maybe the magazine you collaborate with, has sent you in foreign city or country to do an amazing five pages reportage about the local art scene. If you are extra lucky maybe your magazine would be also open to pay you for that.
But you know, even Oriana Fallaci and Martha Gellhorn would have an hard time to find good assignment nowadays.
Times are tougher and tougher, especially in the field of contemporary art.
If you’re an enterprising free lance journalist or art critic you can probably decide to make a project of your own and try to sell it later to magazines and newspaper. Maybe you can even make a book out of it.
Anyways remember to plan every step in advance.
1. Focus your research

The first thing you have to do is to focus your research. Maybe you are interested just in the painting scene of that city, or just in the hipster scene, or the influence of craft on contemporary art.
Or maybe you want to have a general picture, not very specific but quite thorough.
This second kind of macro reportage is the one I personally like the most. However my tips are valid also if you are conducting a more specific research.

2. Make a previous research on the city

Have a quick look of what other people already wrote about the art scene. Don’t exaggerate, it’s better to not build preconceptions based on what other people thinks. The best thing to do is read a novel or two set in the city you are going to visit. Have a look at a very general travel guide that gives you neutral information, like Lonely Planet or something like it.
If you find some catalogues of exhibition about artists from the city that you are going to visit, try to have a look at it.
If you know someone in your own city that has a link with the place you are going to visit, talk with them, either informally or with an interview.
If these people have a link to the art world is better, but don’t undervalue the impressions of friends or acquaintances disconnected from the scene.

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